Jamie and Josie at QVC!

Just a fun pic to share of one of the many great moments at QVC! Here’s a snapshot of Jamie getting a hug from Josie Maran after the very first IT Cosmetics show on QVC!

HOW TO WEAR BYE BYE UNDER EYE CONCEALER

Cheers on choosing what many of you are calling your "miracle in a tube”! While beauty editors and pro make-up artists are raving about Bye Bye Under Eye it's real women from Argentina to South Africa, Australia to Russia telling us how amazing Bye Bye Under Eye is and how it's changed their lives that really makes us smile! We love that it is packed with Hydrolyzed Collagen to plump fine lines and wrinkles... a concealer that makes us look younger, yay! It's full antioxidants to ward off free radicals and nourish your skin plus Vitamin K to reduce discoloration over time! So now that you have the magical little black tube in your hand let's talk about how to apply it! First, start with a tiny spec (think pin head size amount) of Bye Bye Under Eye. You can warm it up between your fingers or on the back of your hand first, or simply dab it directly on your skin using a concealer or small powder brush or your finger. When it comes to application tools, it's really all about personal preference. And here's a big tip: Using a small amount of Bye Bye Under Eye is key to a flawless application because the product is very concentrated and is incredibly pigmented! Next, work the concealer into your skin adding more product if you need more coverage. And Bye Bye Under Eye is buildable, without caking so, if you are trying to cover discoloration (like sun spots or hyper-pigmentation) you may want to slowly add a few layers of the product. Next, as a finishing step, dust on a setting powder like our Bye Bye Pores Silk HD Micro-Finishing Powder. Many of you have called Bye Bye Pores your “airbrushing in a jar!” Also, many of you have asked what order you should use your foundation and concealer in. There is no right or wrong order, and it is really up to you! Bye Bye Under Eye works just as well under a foundation as it does over the top – and you can always skip the foundation all together and use Bye Bye Under Eye as your all over foundation. Now that’s a lot of love for your skin! Bye Bye Under Eye stays put all day and is waterproof yet moisturizing and is very gentle. So here's to you for choosing the best concealer in the world!

Our AMAZING gift boxes: For Everyone On Your Holiday List!

My Youthful Smile Gift Set

Nail Love Gift Set

It's that time of year again when you have to come up with some kind, creative gifts for those around you... your kids' teachers, your nanny, dog walker or stylist. There are so many people you'd like to share a little Yuletide Cheer with and we have two fabulous ideas so you can do just that! For any feme fatales on your list... we LOVE our award winning My Youthful Smile Gift Set that comes with our signature blue gloss (that goes on clear), pretty woman (that glides on as a sheer pink) and kiss me now (that is a beautiful sheer berry gloss). The glosses are really flattering on ALL skin tones and shades have blue micro-crystals in them that actually help your smile appear brighter on one end and a wrinkle filling primer on the other end! And the best part... it's a $98 value that retails for only $39. Whew hoo! What a deal! Now if it's a little Nail Love you're after... look no further than our Nail Love Gift Box. The pens come with a soft brush that helps the jojoba and eucalyptus oil infused treatment glide onto your cuticles. And get this... the cap doubles as a tool to gently push your cuticles back! This product is loved by men and women alike! And this gift box is also an amazing value that retails for only $29. Both of these luxurious gift boxes are lined in satin and come with a beautiful, full sized ribbon and a gift tag to make all of your holiday gift-giving super easy... and makes you look like the generous, loving, compassionate person you are! And we totally understand if you want to snag both of these for your OWN stocking... your secret is safe with us!

Look Good...Feel Better! A Cause We're Proud to Support!

We love the idea of giving back at IT Cosmetics and have joined forces with the Look Good...Feel Better program that helps thousands of women a year feel their best while fighting the toughest battle of their life! Cancer has affected many of us at IT Cosmetics in many different ways and so we feel a calling to help women battling the horrific disease. Look Good...Feel Better is an amazing non-profit organization that is dedicated to improving the self esteem and quality of life of women undergoing cancer treatments across the United States. The public service program teaches beauty techniques to women undergoing cancer treatments so that they can manage the appearance-related side effects of their treatment. So far, over 700,000 women have been treated to complimentary group, individual and self-help beauty sessions that create a sense of well-being and community! And thanks to YOU over 20,112 women have received one of our BROW POWER pencils because for every single one purchased one is donated to this program! We love that YOU have spoken and YOU have the power to empower women across our country! We think that hope is beautiful and are so happy to help women in the fight of their life, for their life, feel a bit more confident about their appearance. And for that we say thank you for helping us give back!

Actress Marie Avgeropoulos Gushes about IT Cosmetics!

Marie Avgeropoulos
Photo Courtesy of MA

We know many Hollywood celebs who use and love our makeup! But sometimes they are kind enough to share with us in detail just how much they adore IT Cosmetics and why they think you'll adore it, too! We recently had a chance to hear from the beautiful and talented star of Fox's Human Target, Marie Avgeropoulos, who filled us in on why she fell in love with our line after trying it for the first time while on-set in Vancouver, British Columbia!

"My makeup artist Tanya... applied my makeup using your products and all I can say is WOW! I felt so fresh and youthful and beautiful wearing IT Cosmetics. It lasted all day, my skin looked great and (my) lips felt amazing. Not sticky or gummy at all... The problem with most of the makeup that I've been used to on sets is that it doesn't last and the makeup artists end up having to gob it on layer by layer all day... I end up feeling caked on and not fresh or "glowing". It made me glow, which is great because I usually always play a young teenager even though I'm 24! I will definitely spread the word... makeup artists need to switch to IT. This secret weapon needs to be out in the open! It convinced me that there is makeup out there that meets the needs of actors. It makes me want to ditch all my department store make-up!"

We are so happy Marie had a chance to try our line and are even more thrilled she was kind enough to share her thoughts and praises with us! We can't wait to see her in action... glowing in IT Cosmetics!

Heal a Zit in a Zap!

If you've ever had a break-out the size of Mount Kilimanjaro on your face you know how tempting it can be to launch a major attack against the unwelcome intruder. But before you break out heavy machinery to start drilling into your skin take a deep breath... and follow these simple steps to clear skin.

First, resist the urge to squeeze your pimple into submission... even if you have to tie your hands behind your back! Pinching a blemish will only cause the area to swell, delay healing and could leave you with a permanent reminder of the unfortunate eruption. So hands off, girl! Second, as soon as your blemish emerges... become an ice queen! Holding an ice cube to your face will help reduce swelling in the area and will cut-down recovery time. Follow with a medicated face wash and spot treat the area with ingredients like benzoyl peroxide or sulfur until the blemish heals. Finally, hide your "new addition" with a concealer like our Bye Bye Under Eye that will not make your pimple worse and will not clog your pores. You can apply it using your finger or a clean concealer brush and blend it until your pimple disappears from sight. You may want to finish by applying a powder like our Bye Bye Pores to seal your concealer in place! Now take a peek in the mirror! You're probably feeling better already. And by the end of the week your skin will be looking radiant and clear!

How to Get a Sexy Angelic Halloween Make-up Look

Whether you're going all out this Halloween or you want to simply look beautiful and angelic while you hand out candy to your neighborhood trick-or-treaters look no further than this easy-to-emulate make-up look! You'll look pretty and soft, sexy and polished... just like Mariah Carey did at a Halloween Bash she attended with her hubby! So how do you get the look? First, start with perfectly primed lids by applying our Bye Bye Lid Lines to your eyelids and lower lash line. It will keep your make-up on from day well into night and actually treats your eye area thanks to perfectly loving ingredients like Green Tea extract. Now grab our Luxe High Performance Eyeshadow Palette and reach for the shade Je Ne Sais Quoi and apply it from your lash line to your crease. Now using a brush apply the shade Ipanema in a windshield-wiper motion in your crease. You can also use the shade on the outer corners of your eyes using a small circular motion for a more dramatic look. Next, using an angle brush, apply Ipanema to your lower lash line... this will really make your eyes stand out! Finally, apply a light dusting of the shade Satin Cashmere around the outside of your eyes on your upper cheek bone using your index finger or with a brush. This will make you sparkle like the angelic goddess you are! And of course every angel needs long, lush lashes... so add a few coats of mascara while you're at it! And now that you're done.... go have fun. After all, you'll be the prettiest angel of them all this Halloween thanks to your sparkling, angelic eyes!

Create a Spooky Look with our Eyeshadow Palette!

Image Courtesy: refinery29.com

It's that time of year when pumpkins are carved, front yards are encased with spider webs and smartly dressed trick-or-treaters are right around the corner! It's a fun time of year for little kids and big kids alike... especially when it comes to costumes and make-up! So how does a girl go about looking sexy and spooky at the same time? It's all about smoky eyes and bright red lips! So here's how to get the coveted look! Start with perfectly primed eye lids by applying our Bye Bye Lid Lines to your eyelids... this will keep your eye make-up in place throughout your spookfest and will actually treat your skin while you're wearing it! Next, grab our Luxe High Performance Eyeshadow Palette and start by applying the shade Romance as an all over wash from your lash line to your crease. Now using a windshield-wiper motion apply the deepest shade called Jet Black in your crease. For a more dramatic look use Jet Black in the outer corner of your eye in a small circular motion. You can line your eyes using an angle brush with Jet Black for a dramatic look or for an even spookier look you can add a thick line of Venus Love to your lower lash line. Now for your lips... using our Smile-Brightening Lip Palette pick the deepest red shade and apply it using the lip brush it comes with! Blot and re-apply several times to hold the deep hue in place! Now check yourself out in the mirror! Ahh! We bet you're pretty spooked out... and pretty pleased with how good you look!

How to use our Anti-Aging Eyeshadow Trio in Naturally Pretty Matte Luxe

If you're anything like us you LOVE new make-up and love little tips and pointers on how to use it even more, right? So if you want a little tutorial on how to apply our new Anti-Aging Eyeshadow Trios in Matte Luxe... you've got it! So here we go! We always recommend applying our Bye Bye Lid Lines primer to your eyelids before any shadow. It will keep your eyeshadow in place all day and will prevent any pesky creases from forming. It is also packed with anti-aging and age-preventative ingredients for some ultimate lid love. So now that your lids are primed and ready reach for a naturally pretty look reach for lightest shade called Cashmere and apply it as a wash from your lash line all the way to your brow bone. Next, use the light brown shade called Earth Angel and apply it in a windshield-wiper motion in your crease. Now for a great eye-brightening tip: Add Cashmere to the inside corners of your eyes to perk up your peepers! Next, add the deepest shade, Espresso, to the outer corners of your creases and blend in a small circular motion. You can also line your eyes with Espresso using an angle brush on your upper and lower lash lines. For a smoky, smudged look line your eyes with the shadow using a dry brush. For a more dramatic look, wet the brush before dipping it in the shadow. Now if you want to make this more of an evening look use Earth Angel from your lash line to crease as an all over wash. Next, intensify the amount of Espresso you use in your crease and in the outer corner. Now take a look at your eyes... your eye color should sparkle without anyone even noticing the make-up! Now that's naturally pretty!

Collagen: Slather it On or Gulp it Down?

American women (like you and me) have some beauty rituals we swear by like applying self tanner or bronzer for that faux glow, putting cool cucumbers on our eyes to reduce puffiness or applying the latest cream that promises to make us look ten years younger, right? Well one beauty ritual in the far east includes sticking a straw in your beauty product... and drinking it in!
Asian women have long been known to have beautiful skin that never seems to grow old and wrinkled with age. But could their beauty secret be held in a bottle? It's still up for debate (by scientists and doctors alike) but collagen drinks are all the rage in Asia... and they make some pretty alluring claims. They promise to up the collagen levels in your blood to help rebuild the elastic-like proteins that keep your skin looking youthful. Sound too good to be true? Many western doctors dispel those claims and site many Asian women's rituals like avoiding the sun (one of the biggest factors of collagen break-down) as the reason their skin looks to youthful. While more credible studies need to be performed to decide what the real benefits are, dermatologists recommend applying hydrolyzed collagen instead in the form of creams and cosmetics to your skin. And it's your lucky day... our Bye Bye Under Eye concealer along with several of our products are packed full of the beauty protein. So while scientists are still debating the "gulping down" part, how about you slather it on instead... that sounds like a beautiful idea!

Bye Bye Tacky Tattoo!

Now you see it... now you don't! If you've ever decided to get a spur of the moment tattoo and later seriously regretted your icky ink you're not alone (you'd be shocked to know who's hiding embarrassing body art in Hollywood). Now, there are several things you can do to try to permanently get rid of the tacky tattoo... but invasive surgery or laser removal can be seriously expensive. A single treatment at one of the best tattoo removal centers in the Big Apple will set you back hundreds of dollars (um, ya...we said single treatment). So unless your long lost relative just left you an inheritance or you have thousands of dollars to spare we have a much better idea! And get this... it should already be in your make-up bag! Yep... you heard us right. You can use our Bye Bye Under Eye concealer to cover up any unsightly ink... and it works like a charm! First, start with clean, dry skin. Do not apply any moisturizers before applying the Bye Bye Under Eye or else it won't adhere properly to your skin. Start by dabbing a little bit of product directly on the tattoo (if you're tan you may need to order a darker color for your body). Using our Mini Buffer Brush lightly blend the concealer adding more if you need extra coverage until the product blends into your skin. Next, seal the (very hidden) deal with a bit of translucent power like our Bye Bye Pores. Wow, it's like magic! Your not-so-cool body art is gone for now and will not re-appear until you are ready! We'll understand if you want to rename our product Bye Bye Tacky Tattoo.

Face Sculpting Instructional Guide

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Skip (the made-up look) and Go Naked!

With the fall comes sweater shopping, chilly nights and going naked? Ya, you read that right! One of the hottest make-up trends this fall is naked, not an ounce of make-up used (lie!), glowy skin. If you've ever looked in the mirror right after rolling out of bed you realize this look isn't literally about heading out the door make-up free (because that can be scary, we know!). As with anything... there's a little effort behind the look.

To get this "I roll out of bed looking this refreshed every day look" start with a sheer tinted moisturizer. If you have any blemishes cover them up with a concealer like Bye Bye Under Eye that will never get caky and will help correct any discoloration your skin has over time. Next, line your lower lash line with a bronzy shadow (check out the shades in Eyes of Seduction Shadow Palette that come with the perfect liner brush) and follow with one coat of mascara. To finish the look, brush a golden bronzer under your cheek bones for a sun-kissed glow and use a highlighter one shade lighter than your skin on your brow and cheek bones. By following these steps you'll have a beautiful, glowy look that brings out your natural beauty. Ok... ready, set, go naked!

Don't Worry, Be Happy!

If you've ever hung out with a Debby Downer you know it's about as much fun as eating soggy toast. You know the "downer" mood: cranky, annoyed and frustrated paired with a "bitter beer face". Sometimes life can be frustrating... but there is hope for Debby (or you) to see the glass half-full! And it is as easy as flashing a smile!

Flash those pearly whites!

Even when you don't feel like showing off your chompers, the simple act of smiling can make you feel better. Facial feedback is a technical term for messages that are sent to your brain to tell you you're filled with glee. And, if you're smiling, you may seem happy to others and they, in turn, will smile back at you. Looking better will also make you feel better. So, if it's your not-so-pearly-whites that are keeping you from smiling try a blue tinted lip gloss that will counteract the yellow in your teeth for an instant white appearance. Try It Cosmetics Smile-Brightening Collagen Plumping Gloss and notice the difference instantly.

Work up a sweat, girl!

According to Dr. Sonja Lyubomirsky, author of "The How of Happiness", exercise lifts depression just as well as medication. She says four months of working out has been found to be just as effective at treating depression as four months of taking the anti-depressant medication Zoloft. So put on your dancing shoes and start shaking your booty!

Pay it forward!

Feed a stranger's parking meter, hold open a door, or pay for the person's morning java behind you in line. By doing three random acts of kindness one day a week, you'll think you put rose color glasses on! Can you feel the love already? Now come on! Get happy!

Become a "Pretty Little Liar"!

The ABC Family hit show "Pretty Little Liars" is packed full of serious high school drama, juicy gossip and red-hot fresh faced actors. So much drama, in fact, that it is the most viewed cable show by girls and women alike. And fan favorite Lucy Hale, who plays Aria, is one of the shows many reasons to watch. She has just enough girl-next-door appeal to make you like her... but add in her sexy hair, perfect make-up and to-die-for outfits and you've got a bombshell in the making. Recently, Lucy showed up to the Teen Choice Awards and was literally radiating beauty. It looked as if her make-up took hours to apply (Shh... it's our secret) but her look is astonishingly easy to re-create. First, use a eyeshadow primer like Bye Bye Lid Lines from lash line to brow bone. This will keep your shadow in place long after the party is over. Next, use a bronze shade all over your eye lid. There are several to choose from in the Eyes of Seduction Shadow Palette that will compliment any skin tone. Follow the bronze shadow with a highlight color a few shades lighter than your skin on your brow bone and in between your nose and eyelid. This will make your eyes "pop"! Finish your eyes with a dark brown eye liner on the upper and lower lash lines (smudge, smudge for a smoky look). For Lucy's overall polished look, brush some bronzer below your cheek bones and coat your lips with a clear or nude gloss. A good one to try is Smile-Brightening Collagen Plumping Gloss that goes on clear, gives your lips vavavoom and makes your teeth look whiter!

Give Your Digits Some Love Already!

A manicure might be one of life's most fabulous little treats. You get massaged, groomed and polished and leave the salon feeling just a little bit better than when you walked in! But all of us know there's not always time to sneak off for some digit-intervention. Thank goodness for our little product called Nail Love . It is seriously jam packed with goodness! It is a super cute pen that comes with a brush tip applicator so your hands don't get messy and a cuticle tool cap to gently push back your cuticles. The pen sells for less than the cost of a mani and is full of Eucalyptus Leaf Oil, Vitamins A, C, E and Pro-Vitamin B5 and Jojoba Seed Oil which is really great stuff. Jojoba Seed Oil is super easily absorbed into your skin and actually discourages some bacterial and fungus from growing. The healing Eucalyptus Leaf Oil can help repair any hang nails or tiny tears around your nails and tons of vitamins deliver exactly what your nails need: Some LOVE! Before you know it your nails will be long and strong, your cuticles will be healthy and your hands will look perfectly kept. So come on! What are you waiting for? Give your digits some love already!

Adios Lid Lines!

If you're anything like us you get a little grumpy when you spend time picking out an eye shadow shade from any one of the many great brands on the market, applying it and then like clock work your make-up begins to disappear. It can be so frustrating! Plus those pesky lid lines that develop can take a polished, made-up look and well... leave you looking less than polished. Plus everytime you blink, those lid lines make us look unkept, greasy and like we have extra lid wrinkles! Now - a TRUE cure your shadow blues. Drum roll please... welcome Bye Bye Lid Lines to the rescue! It is brand spanking new and we are SO excited for its debut! Bye Bye Lid Lines is an age reverse crease-proof shadow primer that works on all skin shades, glides on and disappears. The product is heaven send and like its cousins Bye Bye Under Eye and Bye Bye Pores the product does its job and then some! The shadow primer is loaded with Hydrolyzed Collagen that helps smooth out any lines and Vitamin K that actually helps reduce discoloration on your lid. The primer will keep your shadow in place while brining out its maximum vibrancy and pigmentation. Plus you get younger looking lids at the same time! Now that's something we can say hello to!

Powder That Makes Pores Go Poof!

New Beauty Magazine is raving about the magical Bye Bye Pores High Definition Silk Micro-Powder and we understand why! It's a silky smooth, heaven-sent pore erasing translucent powder that lives up to its name, big time! The powder is so silky it feels like pure cashmere on your skin. But its true magical powers come from ingredients like hydrolyzed collagen that help forgive a multitude of skin sins. It glides over your face to fill in enlarged pores, imperfections and fine lines (you know the ones that don't disappear no matter what you do). And if you have any discoloration from acne, rosacea or broken capillaries Vitamin K helps reduce discolorations while anti-oxidants fight off daily environmental damage. So if it's sexy smooth, perfect skin you're lusting after just make a wish, swipe on some of this magical powder and voila... your pores will go poof!

Buff On, Buff Off!

If a stranger were to peek in your make-up bag would they be a little shocked by the number of brushes and tools scattered around (come on, be honest!)? For many beauty addicts the answer is easily YES. But you have an excuse... there are so many make-up brushes on the market it's hard to know which one is multi-functional. So here's the deal. A small kabuki buffer brush like our Mini Buffer Brush can do the job of just about any brush for your face with precision and ease. Want a few tips? Here you go! Starting with concealer, liquid foundation or powder? No problem! Distribute the product around your face and begin buffing to perfection. Next, use the brush to contour your face with bronzer. Take a product like Get Wet Waterproof Bronzer and use the mini buffer to blend in the bronzer below your cheek bone (if you make a fishy face and suck in your cheeks you'll see exactly where to apply it). Finally, use your favorite blush and dab it on to the apples of your cheeks in a diagonal line up towards your hairline. Now use the buffer brush to blend the color in so it looks like a natural glow. Now you can throw the mini buffer brush in your bag for a weekend getaway without having to pack the equivalent of what you'd find at a beauty supply store! See... you're a pro already!

I do! Do you?

Summer is quickly coming to an end and so are many of the thousands of weddings held across the country this season. While you're probably excited to ditch the bad bridesmaid dresses or sign the final bill for the big day it's also fun to look back to see what was hot this summer in terms of matrimonial style. One of the biggest events of the summer: former first daughter Chelsea Clinton's wedding to Marc Mezvinsky. It looked like something out of a princess, fairy tale, happily-ever-after-kind-of-book we used to read as little girls. The gowns, the cake, the romantic vows... oh my! It's enough to make any girl start to daydream about her own big day. While most of us only fantasize about designer gowns, multi-tiered cakes and professionally choreographed first dances the new Mrs. Mezvinsky made it a reality. She glowed in a strapless silk organza gown adorned with a crystal encrusted belt designed by Vera Wang (of course!) as she walked down the isle with close to 500 of her closest friends and family looking on. Her make-up was simple and clean with rosy cheeks and sparkling eyes that really "popped". Her eyes were accentuated with a bronze eye shadow similar to shades found in IT Cosmetics Eyes of Seduction Palette in place of a darker liner followed by a few coats of black mascara. And, if you happened to notice her toned arms you're not alone! We did, too. The bride reportedly achieved the svelte look by sweating it out in grueling 60 to 90 minute spinning classes every day. So cheers to Chelsea and Marc and here's to hoping our prince charming is right around the corner!

Big Full Brows... Back Big Time!

Fall is right around the corner and with it comes one of the hottest beauty trends of the season: full, voluptuous brows. Your eye brows are finally getting the attention they so rightfully deserve because they serve as the frames for your eyes. But if you're like us, you're worried you've plucked a few too many and won't be able to achieve the look! But don't fear...Brow Power is here! Plus a few bonus tips for fab, full brows that give you your most beautiful frame!

A GREAT Brow Product Makes All The Difference!
Use a pencil that natually blends into your brow hair and gives a polished look! Our It Cosmetics Brow Power with Brow Enhancing Technology uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss and will even help restore your brow hair follicles. That's beautifully shaped brows with bonus benefits! Plus you get a full face chart included for your perfect frame!

Grow out your Brows
If you're going to embrace the new, fuller brow (think Kim Kardashian), you'll want to start growing them out. So you don't feel overwhelmed (or look like Oscar the Grouch) start one row at a time. It can take up to six months to grow brows... so be patient. In the mean time you can use a highlighter power or shadow slightly lighter than your skin tone on your brow bone to diffuse the look of stubble.

Trim any Hangover
As you grow your brows don't forgot to keep them properly trimmed. Confused on how short to trim then? Take a toothbrush and brush the hairs towards your nose in the opposite direction they grow in. Then carefully trim any hairs that hang over your natural brow shape. Follow the simple steps on our Brow Power chart for the perfect start, arch and end points every time!

By following these easy-to-master tips your brows will look strong yet feminine and you'll have that "Je ne sais quoi" feature everyone will be lusting after but won't know how to copy!

Mama Skin Drama

Ahhh...you're pregnant, about to experience one of lifes biggest blessings and to top it off, you're skin is "glowing" right??? Unfortunately for many of us, our belly isnt the only bump we get from baby! That's right, pregnancy can severely affect a new mommy's skin. Increased hormone levels, weight gain and sleepless nights can add up so some serious skin issues. But don't fear, some TLC for your skin is here! Here are a few of the most popular pesky pregnancy pop-ups and how to solve them!

Acne
While you're pregnant your body produces extra progesterone that signals your glands to secrete more oil. That extra oil can clog your pores and lead to breakouts. Try using an all natural cleanser that contains the natural ingredient sulfer and is free of harsh chemicals until you have delivered your baby and are done breast feeding. Also, to conceal your blemishes, use a non-comedogenic concealer with calming ingredients such as our Bye Bye Under Eye.

Dark Spots

Skin discoloration happens when elevated hormone levels trigger pigment producing cells resulting in a condition called Melasma. Celeb mommy Brooke Burke has openly admitted to having patchy areas of discoloration on her face and says she combats the problem by using a broad spectrum SPF. Dermatologists recommend staying out of the sun, wearing large hats and always applying sunscreen during and after pregnancy to avoid darkening the areas.

Puffy Eyes
Sporting a baby bump or taking care of the new little one can lead to exhaustion and poor circulation (hello cankles and puffy eyes). But don't fear, cucumbers and concealer are here. Cucumbers are natural diuretics that help beat under-eye bloat. Just slice a cool cuke and put them on your eyes. Follow with a concealer that works overtime to reduce under eye puffiness and discoloration while strengthening the delicate skin around your eye. It Cosmetics Bye Bye Under Eye does just that plus packs vitamins A, C and E to nurture tired skin.

There are ways to look good and feel good about yourself even if all of the attention seems to be on your new little one. Just make sure to talk to your ob-gyn before using any new products if you're a new mommy.