Get cheeky, darling!

Ever see those supermodels with insanely high cheekbones and assume you would have to be scary waif skinny to get them? Think again! You can be a healthy, beautiful girl AND have supermodel cheekbones. All it takes is a little sculpting. Here’s how.
1.Take a contouring shade (like those found in My Sculpted Face), one to two shades darker than your skin tone, blend it along the line underneath your cheekbone. Not sure where that is? Make a “fish face” and fill the indented line in with your contouring powder.
2.Take your favorite blush and a blush brush. Dip the brush into your blush, then lightly touch it to the top of your hand to get off the excess. Pop the brush right on the apple of each cheek then blend. Blush belongs on the apple…nowhere else!
3.Using a fan brush, sweep highlighter along the top of your cheekbone and up around the outside corner of your eyes.
4.Work it. That’s right. You’ve got supermodel cheekbones so strut your stuff, girl!

Shape Up!

One of my favorite things about working at It Cosmetics is helping women to draw out their natural and unique beauty. Beauty comes in all shapes, ages, and sizes. It also comes in a range of face shapes. My Sculpted Face allows you to hide a double chin, create cheekbones, or narrow your nose, but it also allows you to perfectly define God’s masterpiece…your face!
Square: Square faces have a broader jaw line and forehead. To soften up the angularity of a square face, apply a matte contouring shade (1 to 2 shades darker than your skin tone) to all four corners of your face. Then, highlight the center of your forehead, on top of the cheekbones, and your chin, using a white matte or shimmer highlighter. Add a pop of blush to the apples of your cheeks and you’ve just softened up your square! Square-faced stars include Calista Flockheart and Demi Moore.
Round: The good news about a round face…they are typically associated with youth! You have a circle face if your measurements are the same for the length and width and your face has a circle look to it (think Kate Winslet and Drew Barrymore). The distance between the forehead and the chin is shorter, creating full cheeks. To define your cheek bones, brush your contouring shade directly underneath your cheek (to make it simple, make a fish face and contour along the line of definition you’ve created). Then place your highlighting powder above the cheekbone.
Heart: Heart shaped faces are wide at the forehead and narrow down to the chin…just like a heart! Famous sweetheart faces include Lisa Kudrow and Jennifer Love Hewitt. To create a more proportional face, apply your contouring shade to the edge of the forehead, near your hair line, and along the temples.
Oval: The length of your face is longer than the width of your face, typically one and a half times longer. Your face is shaped like: Julia Roberts, Tyra Banks, or Jessica Alba. Because you have a perfectly proportioned face (lucky!) you don’t need any contouring, except to slim your nose, hide a double chin, or sculpt more defined cheekbones.

Whether you’re square, round, heart, or oval, embrace your shape…it’s beautiful on you.

Does Beauty Equal Pain?

How far would you go to put your “best face forward?” For some, the quest for beauty involves pain. Lots of pain. A nose job, face lift, a little botox here and there, what about a chin implant or cheek augmentation? Countless celebrities are suspected of having gone under the knife (Ashlee Simpson, Lindsay Lohan, Tara Reid, Ashley Tisdale, really the list goes on and on and on).

The obsession with the perfect face is universal. Check out this uncomfortable-looking little torture chamber from Japan called a “face belt.”

You fit the donut around your head, pump in air, and squeeze your double chin and droopy cheeks inward and upward. Fun. Not.
We at It Cosmetics confess we have our own face insecurities…whether it’s wanting to disguise a double chin or contour our cheekbones. We are so excited that we have found a cheaper, less-painful alternative to the madness of plastic surgery (and face belts!). Meet your new best friend, “My Sculpted Face.” It’s complete with 6 contouring and highlighting shades and a face chart that shows you exactly where to apply each shade to sculpt your face to achieve a slimmer face, straighter nose, or whatever it is you want. So before accepting that silly and old-fashioned “beauty is pain” saying, consider the pain-free power of contouring and save your surgery money for something that involves more fun, and less bruising.