Keira Reveals her Busty Secret

Keira Knightley is notoriously flat-chested. No surprises here…the girl doesn’t have an ounce of body fat on her tiny frame! We give Keira props for staying out of Dr. 90210’s office. Yet in Pirates of the Carribean, her bosom is absolutely spilling over the top of her corset. Her secret? Miss Knightley confesses its all thanks to bosom makeup.

"And I loved it, completely loved it. Because it was the first time in my life I had big t**s, and I didn't even need surgery,” Knightley said.

While bust enhancement via makeup was a common practice in the history of cinematography, it has faded due to the celebrity breast implant craze that has swept over Hollywood.

"They painted my t**s on me for the films, which is extraordinary because it's kind of a dying art form - in the past, they used to have whole sections of the studios devoted to bosom make-up,” Knightley said.

Keira says makeup artists spent 45 minutes every morning before filming, taking her from completely flat to a busty babe. 45 minutes? Girl, we can do it in 5. It Cosmetics has packaged up this trick, that was once exclusive to stars like Keira, and made it simple and affordable to the everyday woman. The “My Beautiful Breasts” kit can give you larger breasts, enhanced cleavage, a breast lift, or if you’ve been “too” blessed, the kit can give you smaller breasts too. Don’t worry Keira, we’re Fed Exing you a kit today!

Does Beauty Equal Pain?

How far would you go to put your “best face forward?” For some, the quest for beauty involves pain. Lots of pain. A nose job, face lift, a little botox here and there, what about a chin implant or cheek augmentation? Countless celebrities are suspected of having gone under the knife (Ashlee Simpson, Lindsay Lohan, Tara Reid, Ashley Tisdale, really the list goes on and on and on).

The obsession with the perfect face is universal. Check out this uncomfortable-looking little torture chamber from Japan called a “face belt.”

You fit the donut around your head, pump in air, and squeeze your double chin and droopy cheeks inward and upward. Fun. Not.
We at It Cosmetics confess we have our own face insecurities…whether it’s wanting to disguise a double chin or contour our cheekbones. We are so excited that we have found a cheaper, less-painful alternative to the madness of plastic surgery (and face belts!). Meet your new best friend, “My Sculpted Face.” It’s complete with 6 contouring and highlighting shades and a face chart that shows you exactly where to apply each shade to sculpt your face to achieve a slimmer face, straighter nose, or whatever it is you want. So before accepting that silly and old-fashioned “beauty is pain” saying, consider the pain-free power of contouring and save your surgery money for something that involves more fun, and less bruising.

Miss America Swimsuit Secrets Revealed on Rachel Ray

There she is…..Miss America!!!!!! And what’s that she’s holding? An Abs in a Box kit! It Cosmetics was featured on the Rachel Ray Show this week where Miss America 1993 Leanza Cornett put our Abs in a Box kit to the test in the show’s human lab. The verdict? The beauty queen and the audience gave it two thumbs up! Body makeup secrets may not have been around (or maybe they were just a little more hush hush?) 16 years ago when the lovely Leanza competed, but now, from regular gals, to mom’s like Leanza, to celebrities and of course almost every pageant girl we’ve talked to uses it to get a leg up (a smokin’ hot leg of course) on the competition or just look a little better WITHOUT going under the knife. We can’t help but wonder if the newly crowned Miss America, Katie Stams, used body makeup contouring to help her achieve that picture perfect swimsuit body. Don’t worry, Katie, if you did, your secret is safe with us!!