Question of the Week

Question of the Week:From Laura in New Orleans:

What is lash primer and do I need it?

It Cosmetics Team:This is like asking if you need a bra or not. Lash primers give extra protection to your lashes keeping them strong and long. They also build up your lashes making them longer and fuller and you end up using less mascara. So yes, always go with a lash primer. It’s like conditioner for your hair. With a lash primer such as the It Cosmetics Daily Nutrition Lash Primer, you can build up super thick lashes and protect them with amino acids and vitamins so your lashes stay strong and don’t break off as much!

It Cosmetics Team

Question of the Week

It Cosmetics Tips:

Don’t Scare Him Away With Feathering Lipstick:

You want to get all dolled up and make a show stopping entrance to impress that guy you’ve been eyeing for the past couple weeks, but you better hope that sultry red lipstick doesn’t try to run away on you. We’ll now that has to be the last thing you worry about. Here’s a little tip to making sure your lips last as long as your night. After applying the color you desire place a reversible lip liner around the outside of your lips. This will make sure that your lips stay perfectly in place and you can focus on more important things.

TIP: Try It Cosmetics Reversible Lip Liner to hold your lipstick in place and soften up those unwanted lines around the mouth.