Friday, January 30, 2009
Tuesday, January 27, 2009
We at It Cosmetics confess we have our own face insecurities…whether it’s wanting to disguise a double chin or contour our cheekbones. We are so excited that we have found a cheaper, less-painful alternative to the madness of plastic surgery (and face belts!). Meet your new best friend, “My Sculpted Face.” It’s complete with 6 contouring and highlighting shades and a face chart that shows you exactly where to apply each shade to sculpt your face to achieve a slimmer face, straighter nose, or whatever it is you want. So before accepting that silly and old-fashioned “beauty is pain” saying, consider the pain-free power of contouring and save your surgery money for something that involves more fun, and less bruising.
Monday, January 26, 2009
We want to know...did YOU set a resolution this year? If so, are you still on the resolution bandwagon?
Monday, January 19, 2009
Grimes-Myles said she would choose "chic neutrals" for the daytime Inauguration ceremony, including:
It Cosmetics Lip Plumping Pencil in Attract and Energy
Model Co Colourbox Eye Shadow in Seychelles
Stendhal Mascara in Noir Black
POP Beauty Blush Cake in Natural in Nudes
For the evening ball, the executive makeup artist hinted that she will be going for “major glam, with deep, smoky plum-lined lids.” She will be using:
Mineral Essence Eye Shadow in Merlot
Bloom Cosmetics Liquid Eyeliner in Jet Black
Laura Geller Blush-n-Brighten in Berry
Paula Dorf Lip Color Sheer Tint in Innocence
We at It Cosmetics are truly honored that our lip pencil was selected by Mrs. Obama's makeup artist! For more information on sculpting YOUR perfect presidential pout, click here!
Thursday, January 15, 2009
Do you ever notice the plump, full lips of celebrities like
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"Probably just to continue last year, which was to get in shape and stop eating sweets. I think I'm going to continue that because I broke it a little bit."
"To stop eating pizza every day. I think my wife [Heidi Montag's] resolution will make that happen. She says she's going to cook."
"I have always had the same New Year resolutions: to stop smoking, to start wearing a bra and to stop shopping."
"I would like to stop worrying so much because I worry all the time. And to learn how to be happier, just in general. And to stop biting my nails!"
EVA LONGORIA PARKER
"To give up meat."
"It's always the same: to work out more and eat healthier. I'm trying to go organic, eat more raw."
"All my focus is on my son. Every day, being a better mom and learning with him. It's an incredible experience."
"To have more fun! I was just with Jenny McCarthy not too long ago, and she said, 'Carmen, life is supposed to be fun.' And I remembered that, it stayed in my head. And that is my goal."
"I'm looking for the right woman. I need a magnifying glass! I'm trying to find that rare jewel."
"I'm making my boyfriend quit smoking. I'm lazy -- that's all I'm doing!"
"To have a healthy baby. Last year, my New Year's resolution was to run the L.A. Marathon, and I got up to 18 miles in my training and I got injured so you know what, I'm putting it on the list for next year."
"My resolution is to be as nice as possible to the press."
"To learn Spanish faster. I started doing the Rosetta Stone program a year ago. I'm getting there, but I want to get a little more focused."
"To be happier! I'm a pretty happy person, but I try to be as happy as I can."
BRIAN AUSTIN GREEN:
"It seems to be to stop smoking every year. We'll see how it goes this time."
"To eat more carbs!"
"I would like to learn more about the music and business that I have gotten into. I would like to get more involved in the writing side of music, and also I’m learning more things about performing and meeting a lot of new people that I can learn from."
Wednesday, January 14, 2009
One of the great parts about It Cosmetics being part of the HSN family is getting to meet the many other brand founders and experts that are there as well. We recently shared a visit date with the brand Carol’s Daughter where I got to meet the lovely founder Lisa Price. I don’t usually write about these experiences, but decided to share this with you simply because of how beautiful Lisa was/is. We all know how wonderful her products are, but to meet her behind the scenes and chat with her like two longtime friends was a gift. Within the first few seconds of talking I could feel her warm, welcoming spirit and the best way I can describe being around Lisa is ‘home.’ That same comfortable, joyous feeling you get when you are home, is the same vibe oozing from Lisa Price. Her products not only make us feel beautiful - Lisa is truly beautiful, inside and out!
Monday, January 12, 2009
I recently returned home from a two-week trip to India where I was working with a non-profit called Longitude to build houses for members of the Untouchables caste. Although I was working with the poorest of the poor, I was struck by the pride these women took in their beauty. They were strong, fearless, and passionate women on the inside, and drop dead gorgeous on the outside. It was amazing to me how in the midst of such poverty, women still take such pride in their beauty and fashion. In India, married women wear saris. A sari is a strip of unstiched cloth that is wrapped around the waist, with one end draped over the shoulder. They come in colors and patterns as unique and stunning as the women that wear them. It’s a beautiful site to see women working out in the dirt and under the hot sun, building houses, doing laundry, and walking miles to collect water, all while looking like they’re headed to the Indian Golden Globes in their colorful saris! Indian women also adorn themselves with bangles, earrings, and a necklace. They are almost never without their full set of jewelry. Even the poorest women I met, living on one meal a day, still had their jewelry, most of which has been passed down through the generations. The biggest beauty must have? Henna! Women (and even many of the men) decorate the palms of their hands in this reddish brown ink made from the henna plant. Since I was in India during the holiday season, a time where henna is used to celebrate, I was able to see tons of beautiful henna hands, and I was even able to take part in the festivities…the women dressed me up in a sari and covered my hands in beautiful henna patterns. It was such a wonderful experience, and was fascinating to see the beauty practices of women across the globe!
Friday, January 9, 2009
Wednesday, January 7, 2009
10 Steps to a Pretty Winter
1. Drink Water
Battle parched, flaky skin from within! Hydrate your complexion by drinking lots of water and if your stuck in the snow, warm up with some hydrating herbal tea.
With the heaters running full blast, moisture is sucked out of our skin, causing a major build up of dead skin cells. Buff it off to reveal the soft, pretty glow underneath! Try out the award-winning Clarisonic Skin Brush ($195). Looking for something a little less painful on the pocketbook? Try St. Ives Apricot Scrub ($4.29) from your local drugstore.
If you’re really fighting dry skin, you might want to consider bringing in the big guns…a.k.a. a humidifier. This will help to counteract the moisture sucking heater in your house by restoring moisture to the air.
4. Oil based moisturizer
If you have mature skin or aren’t too acne prone, I recommend trying an oil-based moisturizer for dry skin. If you’re super oily like me, just layer on your oil-free moisturizer.
This is often the first step to disappear when the snowflakes start to fall. Big mistake! Just because it’s 15 degrees outside doesn’t mean those vicious wrinkle-causing rays are hibernating. It’s crucial you protect your skin with at least an SPF of 15 or more.
Protect those pretty little hands! Get a cute pair of warm gloves or mittens to protect your hands from the elements. Also, get a pair of cotton gloves for at home…slather on a thick hand cream, and then put your cotton gloves on. This will allow the cream to really sink into your skin so they’re supple and soft.
7. Blushing Beauty
Embrace the paste! If going to the Bahamas isn’t in the plan for you this winter, play up the beauty of a fair complexion with a little pop of blush. I love layering on creamy blushes in soft berry hues, right on the apple of the cheek. They give both color and moisture to really make you glow! Try Revlon’s Cream Blush.
8. Brush Your Lips
Flaky lips? So not good under the mistletoe. For a super smooth pout, take toothbrush and gently buff your lips. This will remove any little flakes creating a perfect palette for your lip balm, lipstick, or gloss.
9. Whiten Your Smile
The downside to not having a summer tan is that the paler your skin, the more yellow your teeth look. Think of how an off-white wall looks white, until you put a piece of stark white paper next to it. It’s the same with the contrast between your skin and teeth. Counteract the yellow with some It Signature Smile Brightening Blue Lip Gloss! Also, be sure to only select blue based lipsticks. Anything other than blue based shades is going to make your teeth appear more yellow!
10. Get Your Snow Glow On!
Nothing is prettier in the dead of winter than a radiant, glowing you! Finish off your pretty winter look with highlighter (be sure to use waterproof highlighter like that found in Get Wet Waterproof Highlighter and Bronzer, if you’re going out in the snow or rain) in all the right places. Sweep some over your cheekbones and right in the corner of your eyes and under the brow bone for a fresh, dewy look!
Thursday, January 1, 2009
(Front Row) Coleta Thomson (It Cosmetics Global Makeup Artist), Jamie Kern Lima (Co-Founder, It Cosmetics)
What an amazing way to end 2008 and kick off 2009 – HSN! Our visits to HSN are always hectic, exciting and rewarding. Not only do we get to introduce our products to millions of women across America live on national TV (you never know what’s going to happen!), we also get to spend time with the wonderful HSN team members, our incredible merchandising team and our fabulous HSN models. This week, the above group of women were beyond spectacular on-air, they were each quality women that we got to spend a whole lot of time in the green room with…sharing stories, jokes, advice and just good old girlfriend time! The models above range in age from 18 to 66 and are some of the kindest most interesting group of women we have worked with to date. Coleta and I left our HSN visit with new friends, lots of hugs and gratefulness in our hearts for their work on-air and their beautiful spirits off air. To see that some of you actually ordered our products for everyday use after modeling them on-air last visit was just the icing on the cake. So, to the gals above….you are and always will be “it” models, “it” gals, “it” mothers, “it” survivors and “it” friends!