Thursday, April 30, 2009


Hello Canada! This month It Cosmetics officially launched in Canada and we are so excited to call The Shopping Channel our Canadian home!

And ‘home’ it sure feels like already. The TSC team is fantastic. They are so passionate about bringing quality products to everyone and committed to their customers. We truly are honored to be a part of the TSC family!

We were introduced to the fantastic coffee from Tim Hortons (We had the coffee every morning and then the Iced Cappuccino Supreme every evening…yum!!!).

And to our surprise and delight, we were welcomed into Canada with open arms on the Steven and Chris Show!!! Their Beauty Expert Sandy Gold chose our Get Wet bronzer and her summer favorite! Thank you so much for such a kind honor!

Be sure to check out our It page on The Shopping Channel’s website and thanks so much again for such a warm welcome! It Loves Canada!!!

Monday, April 27, 2009

Are you that into HIM?

He’s just not that into you. If you’re a woman who is still part of the dating world, there’s a pretty good chance you’ve read the book. And seen the movie. And discussed it in depth with your girlfriends. You’ve had it drilled into your head that none of these are excuses for a man not asking you out:
-He doesn’t want to ruin the friendship.
-He’s intimidated by me.
-He just wants to take it slow.
-He gave me his number…maybe I’ll just call him!
-He forgot to remember me…maybe I should remind him?

We get it already! But let’s flip this little situation around. What if you’ve been dating your man for awhile and you’re wondering if YOUR that into HIM? Check out these five tell-tale signs that you’re “just not that into him.”
1. Spending time with him feels more like an obligation than something you do for enjoyment.
You used to look forward to seeing him. Even if you lived together, you couldn’t wait to come home to him. But now, you’d rather be doing other things with your time. You resent your single gal pals for their freedom.
2. You frequently complain about him to your friends.

Your friends tell you that you either need to fix it or end it. Listen to your friends. They’ve seen you happy and if you’re miserable, they’ll be able to tell you when you may be justifying it to yourself.
3. You imagine yourself dating other men. You find yourself wondering what it would be like to be with someone else. You may have someone in particular in mind, or you may just wonder in general. What if you could do better? What if you are just settling? If you think you might be "settling" for him then you probably are. If you've been with your boyfriend for a long time or since a young age, you probably haven't had the opportunity to really explore what else is out there, and you might start wondering.
4. His quirks that once made him endearing to you are now just plain annoying. You thought it was cute on the first few dates, then it sort of got on your nerves, but now it annoys the heck out of you. Also, things that you never liked about him but you "tolerated" now seem more important, and you aren't overlooking them as much.
5. You think he’s trying too hard. His extravagant, romantic gifts annoy you. The dozen red roses most women would melt over make you just a bit nauseous.

If one or more of these signs sound familiar, flip the familiar "He's Just Not That Into You" phrase and ask yourself, "Am I really that into him?" If not...move on. You deserve it.

Monday, April 13, 2009

A bath time toast...

Think vino is just for drinking? Think again. Turns out wine is relaxing, whether you drink it…or bathe in it! Stars like Terri Hatcher swear by this beauty secret to keep their skin soft and radiant. How’s it work? Well, a substance called resveratrol can be extracted from grapes. It’s an antibiotic-like substance that protects the vines from fungus. When it comes to your skin, resveratrol not only keeps the skin surface firm, but it also improves elasticity. Even better, it stimulates cell multiplication, keeping skin young and rejuvenated. But don’t think you need to go out and spend a fortune on fine wine. Just save a glass from your bottle of dinner wine to add to your bathwater. When the dinner party’s over…light some candles, put on some soft music, and soak in the grapey goodness.

Let’s raise a toast…to the wine bath!

Monday, April 6, 2009

Keira Reveals her Busty Secret

Keira Knightley is notoriously flat-chested. No surprises here…the girl doesn’t have an ounce of body fat on her tiny frame! We give Keira props for staying out of Dr. 90210’s office. Yet in Pirates of the Carribean, her bosom is absolutely spilling over the top of her corset. Her secret? Miss Knightley confesses its all thanks to bosom makeup.

"And I loved it, completely loved it. Because it was the first time in my life I had big t**s, and I didn't even need surgery,” Knightley said.

While bust enhancement via makeup was a common practice in the history of cinematography, it has faded due to the celebrity breast implant craze that has swept over Hollywood.

"They painted my t**s on me for the films, which is extraordinary because it's kind of a dying art form - in the past, they used to have whole sections of the studios devoted to bosom make-up,” Knightley said.

Keira says makeup artists spent 45 minutes every morning before filming, taking her from completely flat to a busty babe. 45 minutes? Girl, we can do it in 5. It Cosmetics has packaged up this trick, that was once exclusive to stars like Keira, and made it simple and affordable to the everyday woman. The “My Beautiful Breasts” kit can give you larger breasts, enhanced cleavage, a breast lift, or if you’ve been “too” blessed, the kit can give you smaller breasts too. Don’t worry Keira, we’re Fed Exing you a kit today!

Thursday, April 2, 2009

The Early Show's Skinniest Secrets

It Cosmetics loves the Early Show! Check out this segment that shows you easy tips and tricks to looking gyms or diets required. Our favorite Early Show tip? Smokin' Hot Legs of course...the kit that gives you less cellulite, more muscle definition, and longer, leaner legs!