Wednesday, December 8, 2010
Tuesday, November 23, 2010
|My Youthful Smile Gift Set|
|Nail Love Gift Set|
It's that time of year again when you have to come up with some kind, creative gifts for those around you... your kids' teachers, your nanny, dog walker or stylist. There are so many people you'd like to share a little Yuletide Cheer with and we have two fabulous ideas so you can do just that! For any feme fatales on your list... we LOVE our award winning My Youthful Smile Gift Set that comes with our signature blue gloss (that goes on clear), pretty woman (that glides on as a sheer pink) and kiss me now (that is a beautiful sheer berry gloss). The glosses are really flattering on ALL skin tones and shades have blue micro-crystals in them that actually help your smile appear brighter on one end and a wrinkle filling primer on the other end! And the best part... it's a $98 value that retails for only $39. Whew hoo! What a deal! Now if it's a little Nail Love you're after... look no further than our Nail Love Gift Box. The pens come with a soft brush that helps the jojoba and eucalyptus oil infused treatment glide onto your cuticles. And get this... the cap doubles as a tool to gently push your cuticles back! This product is loved by men and women alike! And this gift box is also an amazing value that retails for only $29. Both of these luxurious gift boxes are lined in satin and come with a beautiful, full sized ribbon and a gift tag to make all of your holiday gift-giving super easy... and makes you look like the generous, loving, compassionate person you are! And we totally understand if you want to snag both of these for your OWN stocking... your secret is safe with us!
Friday, November 12, 2010
Tuesday, November 9, 2010
|Marie Avgeropoulos |
Photo Courtesy of MA
"My makeup artist Tanya... applied my makeup using your products and all I can say is WOW! I felt so fresh and youthful and beautiful wearing IT Cosmetics. It lasted all day, my skin looked great and (my) lips felt amazing. Not sticky or gummy at all... The problem with most of the makeup that I've been used to on sets is that it doesn't last and the makeup artists end up having to gob it on layer by layer all day... I end up feeling caked on and not fresh or "glowing". It made me glow, which is great because I usually always play a young teenager even though I'm 24! I will definitely spread the word... makeup artists need to switch to IT. This secret weapon needs to be out in the open! It convinced me that there is makeup out there that meets the needs of actors. It makes me want to ditch all my department store make-up!"We are so happy Marie had a chance to try our line and are even more thrilled she was kind enough to share her thoughts and praises with us! We can't wait to see her in action... glowing in IT Cosmetics!
Friday, November 5, 2010
Friday, October 29, 2010
Thursday, October 28, 2010
|Image Courtesy: refinery29.com|
Monday, October 18, 2010
Thursday, September 16, 2010
Asian women have long been known to have beautiful skin that never seems to grow old and wrinkled with age. But could their beauty secret be held in a bottle? It's still up for debate (by scientists and doctors alike) but collagen drinks are all the rage in Asia... and they make some pretty alluring claims. They promise to up the collagen levels in your blood to help rebuild the elastic-like proteins that keep your skin looking youthful. Sound too good to be true? Many western doctors dispel those claims and site many Asian women's rituals like avoiding the sun (one of the biggest factors of collagen break-down) as the reason their skin looks to youthful. While more credible studies need to be performed to decide what the real benefits are, dermatologists recommend applying hydrolyzed collagen instead in the form of creams and cosmetics to your skin. And it's your lucky day... our Bye Bye Under Eye concealer along with several of our products are packed full of the beauty protein. So while scientists are still debating the "gulping down" part, how about you slather it on instead... that sounds like a beautiful idea!
Monday, September 13, 2010
Friday, September 10, 2010
Tuesday, September 7, 2010
Friday, September 3, 2010
Wednesday, September 1, 2010
A manicure might be one of life's most fabulous little treats. You get massaged, groomed and polished and leave the salon feeling just a little bit better than when you walked in! But all of us know there's not always time to sneak off for some digit-intervention. Thank goodness for our little product called Nail Love . It is seriously jam packed with goodness! It is a super cute pen that comes with a brush tip applicator so your hands don't get messy and a cuticle tool cap to gently push back your cuticles. The pen sells for less than the cost of a mani and is full of Eucalyptus Leaf Oil, Vitamins A, C, E and Pro-Vitamin B5 and Jojoba Seed Oil which is really great stuff. Jojoba Seed Oil is super easily absorbed into your skin and actually discourages some bacterial and fungus from growing. The healing Eucalyptus Leaf Oil can help repair any hang nails or tiny tears around your nails and tons of vitamins deliver exactly what your nails need: Some LOVE! Before you know it your nails will be long and strong, your cuticles will be healthy and your hands will look perfectly kept. So come on! What are you waiting for? Give your digits some love already!
Friday, August 27, 2010
Wednesday, August 25, 2010
Monday, August 23, 2010
Tuesday, August 17, 2010
Thursday, August 5, 2010
A GREAT Brow Product Makes All The Difference!
Use a pencil that natually blends into your brow hair and gives a polished look! Our It Cosmetics Brow Power with Brow Enhancing Technology uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss and will even help restore your brow hair follicles. That's beautifully shaped brows with bonus benefits! Plus you get a full face chart included for your perfect frame!
Grow out your Brows
If you're going to embrace the new, fuller brow (think Kim Kardashian), you'll want to start growing them out. So you don't feel overwhelmed (or look like Oscar the Grouch) start one row at a time. It can take up to six months to grow brows... so be patient. In the mean time you can use a highlighter power or shadow slightly lighter than your skin tone on your brow bone to diffuse the look of stubble.
Trim any Hangover
As you grow your brows don't forgot to keep them properly trimmed. Confused on how short to trim then? Take a toothbrush and brush the hairs towards your nose in the opposite direction they grow in. Then carefully trim any hairs that hang over your natural brow shape. Follow the simple steps on our Brow Power chart for the perfect start, arch and end points every time!
By following these easy-to-master tips your brows will look strong yet feminine and you'll have that "Je ne sais quoi" feature everyone will be lusting after but won't know how to copy!
Tuesday, August 3, 2010
While you're pregnant your body produces extra progesterone that signals your glands to secrete more oil. That extra oil can clog your pores and lead to breakouts. Try using an all natural cleanser that contains the natural ingredient sulfer and is free of harsh chemicals until you have delivered your baby and are done breast feeding. Also, to conceal your blemishes, use a non-comedogenic concealer with calming ingredients such as our Bye Bye Under Eye.
Sporting a baby bump or taking care of the new little one can lead to exhaustion and poor circulation (hello cankles and puffy eyes). But don't fear, cucumbers and concealer are here. Cucumbers are natural diuretics that help beat under-eye bloat. Just slice a cool cuke and put them on your eyes. Follow with a concealer that works overtime to reduce under eye puffiness and discoloration while strengthening the delicate skin around your eye. It Cosmetics Bye Bye Under Eye does just that plus packs vitamins A, C and E to nurture tired skin.
Thursday, September 17, 2009
If the white stuff is so bad, why do we still eat it? Two main reasons: sugar is stealth and sugar will hook you:
1. Sugar is sneaky.
Sure, you know you’re eating it when you’re chowing down on ice cream or cookies, but what about your sugar free pudding? It’s got 6 grams of sugar. A quarter cup of raisins? 29 grams of sugar. Heck! There’s even 11 grams of sugar in your spaghetti sauce. No need to become obsessed, but take a peek at some of your diet’s staples and see if you can find some less sugary alternatives.
2. Sugar is addictive
Researchers at Princeton University who studied binge eating and dependency in rats found that eating large amounts of sugar can induce changes in the brain similar to people who use illegal drugs like cocaine and heroin. After the rats’ sugar supply was taken away, they showed withdrawal symptoms similar to those seen in people who stop smoking, drinking alcohol, or using drugs. Scientists say not everyone is hard wired to be a sugar-holic, just like not everyone has the tendency to become an alcoholic or a drug addict.
So what’s a sugar junkie to do?
-Avoid sugar in the morning. Once you’ve had it, you’ll likely be craving more sweets all day. Start your day off with protein and veggies.
-Look for the code words… maltose, dextrose (glucose), fructose, fruit juice concentrate, corn sweetener, corn syrup, high-fructose, corn syrup, maple syrup, honey, malt syrup, and brown rice syrup…they all mean one thing, sugar!
-Fat-free and low-fat don’t=low sugar. Foods that are lower in fat often have higher amounts of sugar to compensate. Read the labels.
Bottom line: Cut down on sugar and keep your health sweet!
Thursday, August 20, 2009
Tuesday, August 18, 2009
Want to save a little green? No need to go organic for the following “safe” foods: Bananas, kiwi, mangos, papaya, and pineapples. Organic fruits and veggies typically cost 50% more than their generic versions, but when it comes to the dirty dozen list above…it’s well worth it!
Monday, August 10, 2009
1.Take a contouring shade (like those found in My Sculpted Face), one to two shades darker than your skin tone, blend it along the line underneath your cheekbone. Not sure where that is? Make a “fish face” and fill the indented line in with your contouring powder.
2.Take your favorite blush and a blush brush. Dip the brush into your blush, then lightly touch it to the top of your hand to get off the excess. Pop the brush right on the apple of each cheek then blend. Blush belongs on the apple…nowhere else!
3.Using a fan brush, sweep highlighter along the top of your cheekbone and up around the outside corner of your eyes.
4.Work it. That’s right. You’ve got supermodel cheekbones so strut your stuff, girl!
Saturday, August 8, 2009
Thursday, July 30, 2009
1. Using your finger or a regular sized concealer brush to cover a zit will make it look cakey and may actually bring more attention to your blemish. Use the Micro-Concealer end to cover up a pimple. The precise coverage will hide your zit completely, but naturally.
2. Banish under eye circles by combining the forces of your concealer brush and your Bye Bye Under Eye concealer. The full concealer brush allows you to sweep on your concealer to fully cover your circles, while blending it so you appear natural and flawless.
3. Love using My Sculpted Face to contour? Make your contouring even more dramatic by using a concealer one shade lighter than your skin tone along with the full concealer brush end. Sweep the light concealer along any area where you typically place highlighter. Cover with your foundation, finishing powder, and normal contouring. This will double the impact of your contouring!
4. Multi-task. The precision coverage that is possible with the Dual Concealer Brush allows you to forgo the concealer in a pinch and use your foundation as both an all over cover and a micro concealer. After applying foundation to your face, use your brush to layer foundation on over blemishes, age spots, and dark circles until you’ve achieved your desired coverage.
5. Age spots are no match for the Dual Concealer Brush. Based on the size of your age spot, you may want to use the micro or the regular end. After your foundation, use the brush to blend a tiny amount of concealer over your spot. You’ll look positively ageless, darling!
6. If you’re an on –the-go gal, rest assured that your dual-ended brush is your faithful companion. Thanks to one fully retractable end and a cap on the other end, you can take your brush around the globe…mess free!
7. Looking for a natural look? Forgo foundation altogether and use your brush to cover flaws with your favorite concealer. The brush allows for the ultimate in blending, making the most natural, flawless look possible.
8. Sick of your spider legs? The micro-concealer end of the brush is your best defense. Dip the tiny tip of the brush into your concealer and run it over your spider vein, blending as you go.
9. Think concealer brushes are just for concealer? Think again! Maximize your eye cream by applying it with the full end of the concealer brush. The brush will ensure maximum coverage and the gentle blending action will allow your cream to penetrate deep, stimulating your cells healing and regenerating processes.
10. Open up your eyes by using the micro-concealer end to dab your concealer in the inner corner of your eye. This area between your nose and inner eye tends to be dark. By covering it your eyes will look more awake and well-rested.
You’ve already got the perfect canvas, now grab your fabulous brush and your It Cosmetics makeup, and create your own masterpiece!
Tuesday, July 21, 2009
1. Look sun kissed before you ever hit the beach by sweeping the bronzer in an “E” shape over your forehead, cheekbones, and chin.
2. Get glowin’ by brushing the shimmer highlighter above your cheekbones giving you an instantly dewy effect.
3. Forget brining an extra palette of eye shadows. Sweep the bronzer over lids for a neutral shadow that makes your eye color pop.
4. Look as well rested as your get away is making you feel. Placing a dot of highlighter in the inner corners of your eyes and sweeping a bit under the eye brow will open up your eyes.
5. Dip a brow brush in the bronzer and use it to fill in any sparse areas in your eye brows.
6. Contour your cheekbones by blending the bronzer into the line directly under your cheekbone.
7. Get the appearance of a straighter nose by running a thin, straight line of the shimmer highlighter down the center of your nose.
8. Sweep the highlighter over your collar bones and brush it in a circular motion on your shoulders to look instantly healthier and thinner.
9. Blend the bronzer underneath your chin to define your jaw line and reduce the appearance of a double chin.
10. Run a line of highlighter from your hip bone, down the center of your legs to create the appearance of longer, slimmer legs.
Now that you look beautiful, bronzed, and glowing, go ahead and swim, sweat, and play! Your gorgeous look is 100% waterproof and sweat-proof. Just use a makeup removing wipe, or cleanser and water to remove. The search is over…you’ve finally found “the one.”
Friday, July 17, 2009
Nothing says “I work out,” like a pair of slim, toned arms and shoulders. They’re the sexiest accessory to every summer halter top, strapless dress, and bikini. But who really has the time (or the desire) to do pushups and bicep curls when there are so many barbecues, outdoor movies, and summer strolls to be had? Get the best of both worlds with this simple trick. Simply run a line of shimmer highlighter (make sure it’s waterproof!) in a straight vertical line, down the center of your arm. Start with a circle of highlighter on each of your shoulders and run the line down to your wrists. Light will reflect off the highlighted line, creating the illusion of a slimmer arm, along with a healthy dewy glow!
Monday, July 13, 2009
If you’ve got red lips, they should be the focus of your face. This means color should be used sparingly on eyes and cheeks. Nothing worse than bright red lips, super pink cheeks, and colorful eyes. That’s clown-ish, not goddess-ish. Instead, work neutral browns, coppers, or even a little smoky gray on the eyes, and keep your blush subtle.
2. Lock it in
Red lipstick tends to bleed more than any other color, so take extra steps to keep it where it belongs….on your luscious lips! Start with a reversible lip liner around the perimeter of your lips. Then line just below your lips with a neutral liner (creating the illusion of a poutier lower lip.
3. Be Blue
Wear red lipstick and one thing is for certain…everyone you talk to will be focusing in on your mouth. Make sure your teeth look white by picking a blue based red. Unfortunately, many beautiful shades of red are orange based, emphasizing any yellow in your teeth. Choose a blue red, or top your favorite lipstick shade with It Smile Brightening Blue Gloss.
4. Mix it up
Bought a lipstick that’s too bright or too dark? Don’t throw it away. Use it to mix up your own perfect red. Choose shades that are in a palette and mix easily, or mash up a piece from your lipstick tube…use a lip brush to blend your ideal shade. You’ll be the Monet of lipstick!
5. Make it Stick
If you really want your red to stay in place all day, be sure to blot. After applying your first coat of lipstick, press your lips over a tissue and blot. Follow with a dusting of loose powder. Top off with another coat of lipstick. Your fabulous red won’t go anywhere!
Thursday, July 9, 2009
1. Food and water
Many cosmetic problems can be attributed to vitamin deficiencies. Dark circles and puffiness are often the result of a lack of vitamin K or inadequate antioxidants, as well as not enough B12. To get your fill, load up on plenty of fruits and veggies—especially cabbage, spinach, and other leafy greens. Adequate fluids improve circulation, even to your under eyes, so drink up!
2. Chill Circles.
Place cool, caffeinated tea bags, an ice cube wrapped in a cloth, or cucumber slices to your eyes. Tannin in tea bags has been shown to reduce swelling and discoloration. Cucumbers and ice can combat puffiness. Lie down in the morning and set your chiller of choice over your eyes (lids closed) for 10-15 minutes.
3. Reduce salt intake.
Since salt can cause the body to retain water, too much of it may be the culprit of under eye puffiness. It can also impair blood circulation, making blood vessels under the skin appear blue. Consider cutting out the extra salt in your diet and see if it affects your circles.
4. Cover them up!
There are many techniques you can use for reducing those awful circles, but reality is we almost ALL have discoloration or circles that won’t budge completely. Cover them up with a high coverage, moisturizing formula like Bye Bye Under Eye. Bye Bye is packed with Vitamin K, which is clinically proven to reduce discoloration under the skin, as well as Collagen and Vitamins A, C, and E which reduce under eye puffiness and strengthen delicate under eye skin.
5. Maybe it’s allergies.
Allergies can cause skin discoloration under the eyes. If they’re the root of your circles, you’ll need to treat the allergen to treat the circles. Talk to a dermatologist to figure out what you’re allergic to. People with allergies tend to be deficient in B6, folic acid, and B12 so taking a multivitamin may help.
6. Count Sheep.
What’s the best thing you can do to kick the circles to the curb? Rest up! Besides playing a large part in creating the circles themselves, lack of sleep makes skin paler (increasing appearance of dark under eyes). So turn off your computer, chop some cucumbers for your eyes, and get some zzz’s…you deserve it!
Monday, June 29, 2009
Mascara can work wonders but if you want really dramatic lashes…fake it! Want a natural look? Get individual lashes which are easy to apply (just use tweezers, dot glue on the tips and set them in your lash line) or consider a half strip of lashes. If you’re going out or going to have your picture taken, go all out! Full lashes can be tricky if you’re a newbie, so be sure to practice once before your big day.
You condition your hair everyday (or at least several times a week I hope!) but what about your lashes? We cover them in black sludge (a.k.a. mascara) everyday and wonder why they are sparse and less than fabulous. Treat your lashes to some deep conditioning and protection by sweeping on a nourishing lash primer before you apply your mascara. Really want to nourish them? Follow up your eye cream with lash primer before you go to sleep. Be sure your primer is chock full of amino acids and vitamins to stimulate lash growth.
The FDA approved Latisse, an eyelash-thickening agent which was created for people with hypotrichosis (too few lashes) and contains bimatroprost, which is used in glaucoma treatments. Studies have shown it does significantly increase lash growth. The potential side effects include itchy eyes, eye redness, changes in skin color, and even a permanent darkening of the iris. Hmmmmm, longer lashes are tempting, but these possible side effects sound a little extreme!
Amped Up Mascara
Why just let your mascara darken your lashes when it could be growing and nourishing them too? Make sure your mascara is full of collagen, anti-oxidants, vitamins, and amino acids. Healthy lashes are beautiful lashes.
Monday, June 15, 2009
-For an instantly bronzed look, sweep a matte bronzer (avoid shimmer bronzers which can accentuate double chins, large foreheads, and not-so-perfect noses) in an “E” shape along the hairline, into the cheeks, and over the jaw line. This technique creates the illusion that the sun has naturally hit you in all the right places.
-Orange….maybe you aren’t so bad! Orange is typically a word you want to run away from when it comes to your appearance, but we may have found the exception. Okay, so it’s more of a peach. Check out the Revolution Organics Beauty Balm in Sunkissed for a natural, peachy blushed look on your lips, cheeks, and eyes.
-You glow girl! Nothing says, “I’ve been kissed by the sun,” like a radiant glow. Sweep a shimmer highlighter above the cheekbones, on your collar bones, and on the tips of your shoulders for a glow that appears to come from within.
-Sun kiss your lips. Lips that have been slightly sunned have a hot pink hue. Mimic this look (minus the sun damage) with a raspberry-toned gloss. Already have some fine lines around the mouth from the sun? Get a bang for your buck with a product like My Youthful Smile, which has raspberry colored gloss on one end, and a wrinkle filling primer for smile lines on the other.
-A hint of all over color. For a subtle color change, try a gradual tanner like Nivea’s Sun Kissed Beautiful Legs moisturizer. Or, try mixing a bit of your favorite self tanner with your body lotion.
-“Yes I have been vacationing in the Bahamas thank you very much.” If you’ve got a wedding, reunion, or other big event you want to look perfectly bronzed for, consider getting an airbrush tan. After one too many streak disasters from the spray on booths (think the Friends episode where Ross gets one). An airbrush costs a little more than the booths…typically around $50. But with a professional preventing (or instantly fixing) any streaks, and a perfect tan that will last 5-10 days, it may just be worth it!
Monday, June 8, 2009
Sample sale info: June 16-17, 8 a.m.-7 p.m., June 18, 2 a.m.-2 p.m. (250 W. 39th St. New York, NY)
Tuesday, June 2, 2009
1. Scrub and Shave
Chances are you’ve let the skin on your legs go. After all no one (except an adoring boyfriend perhaps) has seen them all winter. Slough away dry skin and flakes to reveal the smooth, less-scaly skin underneath. I prefer Neutrogena’s Energizing Sugar Scrub. Simply rub the scrub in circular motions, from your thighs to your feet, during a warm shower. For extra exfoliation, apply using a loofah. Exfoliating before shaving makes for a smoother shave, as it gets rid of all the dead skin cells that clog up your razor. Once you’ve exfoliated, lather up your legs with a thick shaving cream and shave using a brand new razor.
Whether you’ve got cellulite or just want to tighten up your tush and legs, it all comes down to caffeine. Caffeine tightens skin for the appearance of firmer, smoother legs instantly. Rub your legs with a tightening cream like My Firm Legs primer, that contains caffeine, collagen, and antioxidants once a day after your shower or bath.
3. Get em’ glowing
A little color on your legs can cover a multitude of flaws. But don’t you dare hit the beach without SPF or run to the tanning salon. For subtle, natural looking color, I love Nivea’s Sun Kissed Beautiful Legs Gradual Tan Moisturizer. It smells nice, goes on evenly, and BONUS includes ingredients which allow you to shave less often. For more dramatic color you can’t go wrong with St. Tropez’s line of sunless tanners or Clarins Self-Tanning Gel. Just remember to put lotion on your knees and around your ankles before and after applying the tanner.
Now that your legs are smooth, hair free, and have a subtle glow, it’s time to shape them to perfection. Hit the gym for 8 million lunges? Yeah right. The simplest way to make your legs look longer and leaner is to take a waterproof highlighter powder and run a straight line right up the center of your leg, from the ankle, up the shin, and all the way up your thigh. This will draw the eye to the long, center line creating that legs for days illusion. Really want to sculpt your legs? With body makeup the possibilities are endless: shape calves, slim thighs, or lift your booty in minutes.
5. Finishing Touches
Now that your limbs are lovely, make sure your shoe wardrobe only maximizes their smokin’ hot appearance. Consider investing in a pair of heels that match your skin tone. Nude heels blend with your legs to give the appearance that they are several inches longer. If you have short legs, avoid wearing shoes with ankle straps as they will cut your legs off making them look shorter.
Who where’s short shorts? Now you can. Get out there girl and show em’ some leg!
Sunday, May 31, 2009
Are you ready to say Bye Bye to under eye circles and discoloration for good? Check out these ladies who said ‘yes I am!’
Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what. The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.
More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in
“This formula is so highly pigmented that just a little goes a long way. Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye,” says Jamie Kern, makeup expert and creator of It Cosmetics™. “Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes. The skin in this area thins as we age and appears more blue, like a dark under eye circle. Concealing this area as well will make you appear instantly healthier and more youthful.”
Additionally, the ultra-fine and creamy formula won’t cling to fine lines and wrinkles thereby not making them more visible as some concealers do. Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.
To Use: Apply to bare skin, underneath foundation. Set with powder if preferred. Remove with regular soap or makeup remover.