Shape Up!

One of my favorite things about working at It Cosmetics is helping women to draw out their natural and unique beauty. Beauty comes in all shapes, ages, and sizes. It also comes in a range of face shapes. My Sculpted Face allows you to hide a double chin, create cheekbones, or narrow your nose, but it also allows you to perfectly define God’s masterpiece…your face!
Square: Square faces have a broader jaw line and forehead. To soften up the angularity of a square face, apply a matte contouring shade (1 to 2 shades darker than your skin tone) to all four corners of your face. Then, highlight the center of your forehead, on top of the cheekbones, and your chin, using a white matte or shimmer highlighter. Add a pop of blush to the apples of your cheeks and you’ve just softened up your square! Square-faced stars include Calista Flockheart and Demi Moore.
Round: The good news about a round face…they are typically associated with youth! You have a circle face if your measurements are the same for the length and width and your face has a circle look to it (think Kate Winslet and Drew Barrymore). The distance between the forehead and the chin is shorter, creating full cheeks. To define your cheek bones, brush your contouring shade directly underneath your cheek (to make it simple, make a fish face and contour along the line of definition you’ve created). Then place your highlighting powder above the cheekbone.
Heart: Heart shaped faces are wide at the forehead and narrow down to the chin…just like a heart! Famous sweetheart faces include Lisa Kudrow and Jennifer Love Hewitt. To create a more proportional face, apply your contouring shade to the edge of the forehead, near your hair line, and along the temples.
Oval: The length of your face is longer than the width of your face, typically one and a half times longer. Your face is shaped like: Julia Roberts, Tyra Banks, or Jessica Alba. Because you have a perfectly proportioned face (lucky!) you don’t need any contouring, except to slim your nose, hide a double chin, or sculpt more defined cheekbones.

Whether you’re square, round, heart, or oval, embrace your shape…it’s beautiful on you.